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Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.
Reprint from 1998 publication Journal of Business-to-Business Marketing, 5(1/2), 109-112.
James A. Narus, James Anderson
Narus, James A., and James Anderson. 2004. Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr..
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