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Research Details

Hillshire Farm: Growth Opportunities in Snacking

Abstract

Megan Huddleston, head of marketing head for Tyson’s Hillshire Farm brand, seeks new growth with a brand extension. But which product line and brand envelope would most effectively leverage Americans’ shifting eating habits? This case allows students to explore the key tradeoffs in brand extension with the overarching goals of gaining revenue growth while protecting brand equity. 

Type

Case

Author(s)

Neal Roese, John Pavlus

Date Published

10/19/2020

Discipline

Marketing

Citations

Roese, Neal, and John Pavlus. Hillshire Farm: Growth Opportunities in Snacking. Case 5-420-751 (KE1170).

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