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Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth, Journal of Consumer Research
David DuBois, Derek D. Rucker, Adam D. Galinsky
DuBois, David, Derek D. Rucker, and Adam D. Galinsky. 2016. Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth. Journal of Consumer Research.
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