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Research Details
Lee Kum Kee Co. Ltd (B): Passing Down the Recipe
Abstract
The B-case of this two-part series examines the 5th generation
Type
Case
Author(s)
John L. Ward, Colleen Lief
Date Published
2006
Citations
Ward, John L., and Colleen Lief. 2006. Lee Kum Kee Co. Ltd (B): Passing Down the Recipe. Lausanne: IMD Case Collection.
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