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Research Details

Understanding the Dynamics of Behavioral Interventions Using Social Media

Type

Working Paper

Author(s)

Bobby Calder, Edward Malthouse, Mark Vendenbosch, SuJung Kim

Date Published

2013

Citations

Calder, Bobby, Edward Malthouse, Mark Vendenbosch, and SuJung Kim. 2013. Understanding the Dynamics of Behavioral Interventions Using Social Media.

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