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Blue Apron: Innovation in Advertising
Abstract
Blue Apron's marketing director has been tasked with creating a cutting-edge ad campaign that will stand out among the growing competitive threat in the meal-kit market.
Type
Case
Author(s)
Date Published
02/17/2020
Discipline
Marketing
Citations
McTigue, Kevin. Blue Apron: Innovation in Advertising. Case 5-120-006.
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