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Research Details
Compromise and attraction effects under prevention and promotion motivations, Journal of Consumer Research
Type
Article
Author(s)
Mehdi Mourali, Ulf Bockenholt, Michel Laroche
Date Published
2007
Citations
Mourali, Mehdi, Ulf Bockenholt, and Michel Laroche. 2007. Compromise and attraction effects under prevention and promotion motivations. Journal of Consumer Research. 34: 234-247.
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