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The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior, Journal of Consumer Psychology
Naomi Mandel, Derek D. Rucker, Jonothan Levav, Adam D. Galinsky
Mandel, Naomi, Derek D. Rucker, Jonothan Levav, and Adam D. Galinsky. 2017. The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior. Journal of Consumer Psychology. 27(2): 133-146.
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