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Research Details
The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior, Journal of Consumer Psychology
Type
Article
Author(s)
Naomi Mandel, Derek D. Rucker, Jonothan Levav, Adam D. Galinsky
Date Published
2017
Citations
Mandel, Naomi, Derek D. Rucker, Jonothan Levav, and Adam D. Galinsky. 2017. The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior. Journal of Consumer Psychology. 27(2): 133-146.
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