Take Action

Home | Faculty & Research Overview | Research

Research Details

Wawa: Building a New Business within an Established Firm TN

Abstract

Wawa, a $4 billion privately held firm, is arguably the most successful convenience store operator in the United States. The case explores how senior management decided to build an entirely new gasoline retailing business within the 100+-year-old firm's core business of high-quality prepared foods and beverages. The case charges students with defining the business and organization strategy necessary to "mainstream" the newly proven gasoline retailing concept throughout the company.

Type

Case

Author(s)

Robert Wolcott

Date Published

06/12/2018

Citations

Wolcott, Robert. Wawa: Building a New Business within an Established Firm TN. Case 5-306-505 (KEL240).

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action