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Research Details
Customer Value Assessment in Business Markets: A State-of-Practice Study, Journal of Business-to-Business Marketing
Type
Article
Author(s)
Dipak C. Jain, James Anderson, Pradeep Chintagunta
Date Published
1993
Citations
Jain, C. Dipak, James Anderson, and Pradeep Chintagunta. 1993. Customer Value Assessment in Business Markets: A State-of-Practice Study. Journal of Business-to-Business Marketing. 1(1): 3-29.
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