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Research Details

Customer Value Assessment in Business Markets: A State-of-Practice Study, Journal of Business-to-Business Marketing

Type

Article

Author(s)

Dipak C. Jain, James Anderson, Pradeep Chintagunta

Date Published

1993

Citations

Jain, C. Dipak, James Anderson, and Pradeep Chintagunta. 1993. Customer Value Assessment in Business Markets: A State-of-Practice Study. Journal of Business-to-Business Marketing. 1(1): 3-29.

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