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Research Details

Marketing 4.0: Moving from Traditional to Digital

Type

Book

Author(s)

Philip Kotler, Hermawan Kartjaya, Iwan Setiawan

Date Published

2017

Citations

Kotler, Philip, Hermawan Kartjaya, and Iwan Setiawan. 2017. Marketing 4.0: Moving from Traditional to Digital. J. Wiley and Son.

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