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Research Details

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers, Journal of Marketing Research

Type

Article

Author(s)

Venkatesh Shankar, Gregory Carpenter, Lakshman Krishnamurthi

Date Published

1998

Citations

Shankar, Venkatesh, Gregory Carpenter, and Lakshman Krishnamurthi. 1998. Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers. Journal of Marketing Research. 35(1): 54-70.

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