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The Paradox of Product Salience: When Advertising Efforts Backfire and Amplify Stigma

Author(s)

Manaswini Acharya

Aparna Labroo

Mayukh Dass

Date Published: 2025
Citations: Acharya, Manaswini, Aparna Labroo, Mayukh Dass. 2025. The Paradox of Product Salience: When Advertising Efforts Backfire and Amplify Stigma.
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