Journal Article

Why don’t Consumers Choose the Experiences they Will Enjoy Most? Insights from the Two-Dimensional Experiential Space (TDES) Model

Author(s)

Moran Cerf

Kristen Duke

Date Published: 2022
Citations: Cerf, Moran, Kristen Duke. 2022. Why don’t Consumers Choose the Experiences they Will Enjoy Most? Insights from the Two-Dimensional Experiential Space (TDES) Model.
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