Journal Article
Why don’t Consumers Choose the Experiences they Will Enjoy Most? Insights from the Two-Dimensional Experiential Space (TDES) Model
Author(s)
Date Published:
2022
Citations:
Cerf, Moran, Kristen Duke. 2022. Why don’t Consumers Choose the Experiences they Will Enjoy Most? Insights from the Two-Dimensional Experiential Space (TDES) Model.