Journal Article

The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences

Journal of Consumer Psychology
Author(s)

Aparna Labroo

Kelly Goldsmith

Date Published: 2021
Citations: Labroo, Aparna, Kelly Goldsmith. 2021. The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences. Journal of Consumer Psychology.
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