Journal Article

The Communal Consumer: Longitudinal Evidence for the Distinction Between Nurturing and Affiliative Motive

Journal of the Association of Consumer Research
Author(s)

Christopher Cannon

Derek D. Rucker

Date Published: 2020
Citations: Cannon, Christopher, Derek D. Rucker. 2020. The Communal Consumer: Longitudinal Evidence for the Distinction Between Nurturing and Affiliative Motive. Journal of the Association of Consumer Research. (3)
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