Journal Article

Editorial: Relaunching Marketing Letters

Marketing Letters
Author(s)

Eric Bradlow

Peter Golder

Joel Huber

Sandy Jap

Aparna Labroo

Donald Lehmann

John Lynch

Natalie Mizik

Russell Winer

Date Published: 2020
Citations: Bradlow, Eric, Peter Golder, Joel Huber, Sandy Jap, Aparna Labroo, Donald Lehmann, John Lynch, Natalie Mizik, Russell Winer. 2020. Editorial: Relaunching Marketing Letters. Marketing Letters.
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