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Author(s)

Fred Harburg

Jeff Watters

Theo Anderson

This case study was used in the Kellogg Advanced Management Program as the capstone session to synthesize the key elements (such as values-based leadership, purpose, counter-intuitive strategic positioning, cultural drives, and others)from the three-week program. It will be offered by Kellogg as a product
Date Published: 2020
Citations: Harburg, Fred, Jeff Watters, Theo Anderson. 2020. Ainsworth Pet Nutrition: A CPG Transformation. Kellogg Publishing Case Publishing. (5-219-261)