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Article
Ainsworth Pet Nutrition: A CPG Transformation
Kellogg Publishing Case Publishing
Author(s)
This case study was used in the Kellogg Advanced Management Program as the capstone session to synthesize the key elements (such as values-based leadership, purpose, counter-intuitive strategic positioning, cultural drives, and others)from the three-week program. It will be offered by Kellogg as a product
Date Published:
2020
Citations:
Harburg, Fred, Jeff Watters, Theo Anderson. 2020. Ainsworth Pet Nutrition: A CPG Transformation. Kellogg Publishing Case Publishing. (5-219-261)