Journal Article

The Promise of Targeted Innovation

MIT Sloan Management Review
Author(s)

Gregory Carpenter

Tushmit Hasan

Big consumer goods companies might see better returns from their R&D if they copied their smaller competitors
Date Published: 2019
Citations: Carpenter, Gregory, Tushmit Hasan. 2019. The Promise of Targeted Innovation. MIT Sloan Management Review. (2)39-44.
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