The Loss of Loss Aversion: Will It Loom Larger than Its Gain?

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David Gal

Date Published: 2018

Citations: Gal, David, Derek D. Rucker. 2018. The Loss of Loss Aversion: Will It Loom Larger than Its Gain?. Journal of Consumer Psychology. (3)497-516.

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The Loss of Loss Aversion: Will It Loom Larger than Its Gain?

The Loss of Loss Aversion: Will It Loom Larger than Its Gain?

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