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Journal Article
The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
Journal of Consumer Psychology
Author(s)
Date Published:
2017
Citations:
Mandel, Naomi, Derek D. Rucker, Jonothan Levav, Adam Galinsky. 2017. The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior. Journal of Consumer Psychology. (2)133-146.