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Author(s)

Naomi Mandel

Derek D. Rucker

Jonothan Levav

Adam Galinsky

Date Published: 2017
Citations: Mandel, Naomi, Derek D. Rucker, Jonothan Levav, Adam Galinsky. 2017. The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior. Journal of Consumer Psychology. (2)133-146.