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Article
Architect & Artist
Kellogg Markets and Customers Initiative
Author(s)
Piercing silos and leading cultural change, as Jim Stengel did for seven years as CMO at Procter & Gamble, is now "a huge piece" of this demanding new dual role for CMOs.
Date Published:
2017
Citations:
Carpenter, Gregory, Thomas Hayes. 2017. Architect & Artist. Kellogg Markets and Customers Initiative.