Article

Architect & Artist

Kellogg Markets and Customers Initiative
Author(s)

Gregory Carpenter

Thomas Hayes

Piercing silos and leading cultural change, as Jim Stengel did for seven years as CMO at Procter & Gamble, is now "a huge piece" of this demanding new dual role for CMOs.
Date Published: 2017
Citations: Carpenter, Gregory, Thomas Hayes. 2017. Architect & Artist. Kellogg Markets and Customers Initiative.