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Journal Article
Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth
Journal of Consumer Research
Author(s)
Date Published:
2016
Citations:
DuBois, David, Derek D. Rucker, Adam Galinsky. 2016. Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth. Journal of Consumer Research.