Article

How Certainty Transforms Persuasion

Harvard Business Review
Author(s)

Zakary Tormala

Derek D. Rucker

Date Published: 2015
Citations: Tormala, Zakary, Derek D. Rucker. 2015. How Certainty Transforms Persuasion. Harvard Business Review.
Print

Get to know more about our programs and community.

ATTEND AN EVENT