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Journal Article
Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands' Health, Environment, and Social Justice Communications on Twitter
Journal of Values-Based Leadership
Author(s)
Date Published:
2015
Citations:
Culotta, Aron, Jennifer Cutler, Junzhe Zheng. 2015. Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands' Health, Environment, and Social Justice Communications on Twitter. Journal of Values-Based Leadership. (2)7-21.