Jennifer Cutler is an associate professor of marketing and computer science (by courtesy). Her research focuses on extracting consumer and marketing insights from social media. Her work, which blends advances in quantitative marketing, social psychology, and artificial intelligence, has received awards from the Association for the Advancement of Artificial Intelligence, the National Business and Economics Society, and the Max Planck Institute for Human Development. She received her Ph.D. in Business Administration from Duke University, and her Sc.B. in Cognitive and Linguistic Sciences from Brown University, with a focus on natural language processing. Prior to becoming a professor, she designed speech recognition and natural language processing tools at Microsoft.
Professor Cutler has taught "Digital Marketing Analytics" and "Critical Thinking for Digital and Social Media Markeing" in the MBA program at Kellogg, "Special Topics in Quantitative Marketing" in the PhD program, and has taught a range of other courses through Kellogg's executive education program, the Illinois Institute of Technology, and corporate programs.
Developing and applying social media analytics techniques to: improve & scale marketing research measurement, understand online influence & persuasion, and promote corporate social responsibility