Journal Article

The Bright Side of Depletion: Self Protective Impulse Takes Over when Danger Looms

Journal of Consumer Research
Author(s)

Monika Lisjak

Angela Y. Lee

Date Published: 2014
Citations: Lisjak, Monika, Angela Y. Lee. 2014. The Bright Side of Depletion: Self Protective Impulse Takes Over when Danger Looms. Journal of Consumer Research. (1)55-70.
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