Journal Article
The Bright Side of Depletion: Self Protective Impulse Takes Over when Danger Looms
Journal of Consumer Research
Author(s)
Date Published:
2014
Citations:
Lisjak, Monika, Angela Y. Lee. 2014. The Bright Side of Depletion: Self Protective Impulse Takes Over when Danger Looms. Journal of Consumer Research. (1)55-70.