Working Paper

Selecting a Category Captain: The Impact on Manufacturers, Retailers, and Consumers

Author(s)

Kanishka Misra

Vincent Nijs

Karsten Hansen

Date Published: 11/04/2014
Citations: Misra, Kanishka, Vincent Nijs, Karsten Hansen. 2014. Selecting a Category Captain: The Impact on Manufacturers, Retailers, and Consumers.
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