Working Paper
Selecting a Category Captain: The Impact on Manufacturers, Retailers, and Consumers
Author(s)
Kanishka Misra
Vincent Nijs
Karsten Hansen
Date Published:
11/04/2014
Citations:
Misra, Kanishka, Vincent Nijs, Karsten Hansen. 2014. Selecting a Category Captain: The Impact on Manufacturers, Retailers, and Consumers.