Start of Main Content
Journal Article
"Pioneering and Market Share: Is Entry Time Endogenous and Does It Matter?"
Journal of Marketing Research
Author(s)
Date Published:
1991
Citations:
Moore, Michael, William Boulding, Ronald Goodstein. 1991. "Pioneering and Market Share: Is Entry Time Endogenous and Does It Matter?". Journal of Marketing Research. 97-104.