Journal Article

"Pioneering and Market Share: Is Entry Time Endogenous and Does It Matter?"

Journal of Marketing Research
Author(s)

Michael Moore

William Boulding

Ronald Goodstein

Date Published: 1991
Citations: Moore, Michael, William Boulding, Ronald Goodstein. 1991. "Pioneering and Market Share: Is Entry Time Endogenous and Does It Matter?". Journal of Marketing Research. 97-104.