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Author(s)

Brittany Shoots-Reinhard

Derek D. Rucker

Richard Petty

Richard Shakarchi

Date Published: 2014
Citations: Shoots-Reinhard, Brittany, Derek D. Rucker, Richard Petty, Richard Shakarchi. 2014. Not All Contrast Effects are Created Equal: Extent of Processing Affects Contrast Strength. Journal of Applied Social Psychology. 523-535.