Book Chapter

Design Theory, Demarketing, and Behavioral Economics: Fostering Interdisciplinary Growth in Social Marketing

Author(s)

R.Craig Lefebvre

Philip Kotler

Date Published: 2011
Citations: Lefebvre, R.Craig, Philip Kotler. 2011. Design Theory, Demarketing, and Behavioral Economics: Fostering Interdisciplinary Growth in Social Marketing.
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