Book Chapter
Design Theory, Demarketing, and Behavioral Economics: Fostering Interdisciplinary Growth in Social Marketing
Author(s)
R.Craig Lefebvre
Philip Kotler
Date Published:
2011
Citations:
Lefebvre, R.Craig,
Philip Kotler
. 2011. Design Theory, Demarketing, and Behavioral Economics: Fostering Interdisciplinary Growth in Social Marketing.