Journal Article

Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty

Journal of Consumer Psychology
Author(s)

Derek D. Rucker

Zakary Tormala

Petty Richard

Brinol Pablo

This paper explores consumers' commitment to and conviction
Date Published: 2014
Citations: Rucker, Derek D., Zakary Tormala, Petty Richard, Brinol Pablo. 2014. Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty. Journal of Consumer Psychology. 119-136.
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