Journal Article

Consumer and Managerial Goals in Assortment Choice and Design

Marketing Letters
Author(s)

Alexander Chernev

Ulf Bockenholt

Kate Bundorf

Michaela Dragasnka

Ryan Hamilton

Robert Meyer

Klaus Wertenbroch

Date Published: 2014
Citations: Chernev, Alexander, Ulf Bockenholt, Kate Bundorf, Michaela Dragasnka, Ryan Hamilton, Robert Meyer, Klaus Wertenbroch. 2014. Consumer and Managerial Goals in Assortment Choice and Design. Marketing Letters.
Print

Get to know more about our programs and community.

ATTEND AN EVENT