Journal Article

Consumer and Managerial Goals in Assortment Choice and Design

Marketing Letters
Author(s)

Alexander Chernev

Ulf Bockenholt

Kate Bundorf

Michaela Dragasnka

Ryan Hamilton

Robert Meyer

Klaus Wertenbroch

Date Published: 2014
Citations: Chernev, Alexander, Ulf Bockenholt, Kate Bundorf, Michaela Dragasnka, Ryan Hamilton, Robert Meyer, Klaus Wertenbroch. 2014. Consumer and Managerial Goals in Assortment Choice and Design. Marketing Letters.