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Author(s)

C. Morewedge

Lisa L. Shu

D. Gilbert

T. Wilson

Date Published: 2009
Citations: Morewedge, C., Lisa L. Shu, D. Gilbert, T. Wilson. 2009. Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect. Journal of Experimental Social Psychology. (4)947-951.