Author(s)
C. Morewedge
Lisa L. Shu
D. Gilbert
T. Wilson
Date Published:
2009
Citations:
Morewedge, C., Lisa L. Shu, D. Gilbert, T. Wilson. 2009. Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect. Journal of Experimental Social Psychology. (4)947-951.