Journal Article

Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect

Journal of Experimental Social Psychology
Author(s)

C. Morewedge

Lisa L. Shu

D. Gilbert

T. Wilson

Date Published: 2009
Citations: Morewedge, C., Lisa L. Shu, D. Gilbert, T. Wilson. 2009. Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect. Journal of Experimental Social Psychology. (4)947-951.