Working Paper

Pardoning Disgraced Brands: The Roles of Attitude Strength, Media Source and Political Ideology

Author(s)

Michelle Roehm

Alice M. Tybout

Date Published: 2013
Citations: Roehm, Michelle, Alice M. Tybout. 2013. Pardoning Disgraced Brands: The Roles of Attitude Strength, Media Source and Political Ideology.
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