Working Paper
Pardoning Disgraced Brands: The Roles of Attitude Strength, Media Source and Political Ideology
Author(s)
Michelle Roehm
Alice M. Tybout
Date Published:
2013
Citations:
Roehm, Michelle,
Alice M. Tybout
. 2013. Pardoning Disgraced Brands: The Roles of Attitude Strength, Media Source and Political Ideology.