Journal Article

The Frontiers of Marketing in the Third Milleninum

Journal of the Academy of Marketing Science
Author(s)

Philip Kotler

Ravi Achrol

Date Published: 2012
Citations: Kotler, Philip, Ravi Achrol. 2012. The Frontiers of Marketing in the Third Milleninum. Journal of the Academy of Marketing Science. (1)35-52.
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