Journal Article
The Frontiers of Marketing in the Third Milleninum
Journal of the Academy of Marketing Science
Author(s)
Philip Kotler
Ravi Achrol
Date Published:
2012
Citations:
Kotler, Philip
, Ravi Achrol. 2012. The Frontiers of Marketing in the Third Milleninum.
Journal of the Academy of Marketing Science
. (1)35-52.