Journal Article

Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption

Journal of Consumer Research
Author(s)

Soo Kim

Derek D. Rucker

Date Published: 2012
Citations: Kim, Soo, Derek D. Rucker. 2012. Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption. Journal of Consumer Research. 815-830.
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