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Case
Meteor Solutions: Measuring the Value of Social Media Marketing
Author(s)
Lessons on how to measure and leverage social media marketing from studying the case of the Resident Evil 5 Kijuju Campaign, utilizing technology from Meteor Solutions to track word of mouth.
Date Published:
02/01/2011
Discipline:
Marketing;Technology
Key Concepts:
Social Media, Social Media Marketing, Word of Mouth Marketing, Viral Marketing
Citations:
Jeffery, Mark. Meteor Solutions: Measuring the Value of Social Media Marketing. 5-110-008 (KEL548).
