Working Paper

Be Careful of What You Imagine, It Might Stick With You. Can Product Evaluations Induced by Mental Imagery Be Discounted?

Author(s)

Max Ostinelli

Ulf Bockenholt

Date Published: 2011
Citations: Ostinelli, Max, Ulf Bockenholt. 2011. Be Careful of What You Imagine, It Might Stick With You. Can Product Evaluations Induced by Mental Imagery Be Discounted?.
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