Working Paper
Be Careful of What You Imagine, It Might Stick With You. Can Product Evaluations Induced by Mental Imagery Be Discounted?
Author(s)
Date Published:
2011
Citations:
Ostinelli, Max, Ulf Bockenholt. 2011. Be Careful of What You Imagine, It Might Stick With You. Can Product Evaluations Induced by Mental Imagery Be Discounted?.